Falls Church, Va., June 15, 2006 - The Accredited Standards Committee (ASC) X12 is pleased to announce the formation of a Marketing Task Group, charged with expanding ASC X12's reach into new markets via creative and comprehensive communication vehicles. This group will convene next by conference call July 14 at 2:00 p.m. eastern and face-to-face during the upcoming ASC X12 Meeting at The Westin Boston Waterfront Hotel Sept. 24-29, 2006.
Founded in 1979, ASC X12 is a member organization comprised of business process content experts committed to the development of robust electronic data exchange standards. This new marketing group will project the collective work of ASC X12's standards, X12 XML schemas, collaborations, and related products and services. Those interested in participating should contact firstname.lastname@example.org.
Named as the group's chair, Bill Alletzhauser brings to ASC X12 more than 28 years experience in the EDI market and X12 standards for data exchange with expertise in marketing programs for business-to-business communications, product/service development and many other facets of marketing strategy. Bill was founder and co-founder of several EDI user groups where he maintains an active role.
Presently, Mr. Alletzhauser is Director of Business Relations at Qualedi Inc. in Milford, Conn., and is responsible for developing and managing long-term strategic alliances with organizations that are engaged in e-commerce transactions to a wide range of industries, including manufacturing, consumer goods, retail, energy, telecommunications, and transportation.
"I am honored to join this new Task Group at such a critical time in the history of EDI and see a world of opportunity for ASC X12 to become the leader by choice for cross-industry data exchange standards,” said Alletzhauser.
"This new Marketing Task Group helps advance our goal of reaching out and collaborating with complementary domestic and international standards bodies and industry organizations," said ASC X12 Chair Dan Kazzaz.
About Accredited Standards Committee (ASC) X12
The Accredited Standards Committee (ASC) X12, founded in 1979 and accredited by the American National Standards Institute, develops cross-industry electronic data exchange standards that interact with a multitude of e-business technologies and serve as premier tools for integrating electronic applications. With more than 2,500 individuals representing 360+ corporate members, ASC X12 facilitates the effective exchange of electronic information through standards-setting and active participation in emerging and technically relevant initiatives. To learn more about ASC X12, visit www.X12.org or call 703-970-4480.